Newcomb Studio is a clothing brand created to discourage fast fashion and to give Tulane students an alternative for game day pieces. Each of our pieces were either sourced, upcycled, or made from second hand materials. I designed Canva graphics and original hand-drawn artwork, managed social media content, and supported sales and tabling events by using engagement trends and brand voice alignment to reach and connect with both online followers and in-person audiences. The brand had 30k average monthly views and increased engagement by 110%. Finally, as a brand increased profit by 300% from the previous season.

Tiktok & Instagram: @newcombstudio